The Flawed Model of User Submissions
Traditional coupon websites rely on a crowdsourced model. Users submit codes they found, and the site displays them. The problem? There is rarely an incentive for users to delete codes once they expire.
Affiliate Link Stuffing
Many legacy coupon sites use fake "Click to Reveal" buttons. They know the code doesn't work, but clicking the button drops an affiliate cookie in your browser. If you end up buying the product anyway, the site gets a commission. It's a deceptive practice.
The Social Media Alternative
When an influencer posts a YouTube video with a discount code, that code is usually tied to an active, ongoing contract with the brand. If the contract ends, the influencer often removes the code or stops mentioning it in new videos.
By searching recent social media posts, you guarantee that the codes are fresh, active, and fully supported by the brand.